Exericse: Document Kit for PMs, UI and UX Designer


In today's exercise we are looking at the Document Kit for PM & UI/UX Designer product. It is a set of resource templates to make it easier to build, research and design a fully digital products. The resource kit is based upon a Notion workspace. What happens if we want to turn this product into a paying SaaS and need a database for it?

To analyze this product, we are heading over to the product's overview. To simplify this exercise, only the first four sections are relevant:

User-Centered Business Canvas

Those section has the following fields

  • Problems, Needs
  • Existing solutions
  • Users
  • Early adopters
  • User fears
  • User goals
  • Solution
  • Value proposition
  • Acquisition channels
  • Revenue sources
  • Metrics

User Persona

User persona

A user persona has

  • Name
  • Age
  • Job title
  • Status
  • Location
  • Some sort of tags
  • Some sort favorite brands
  • About section
  • Goal section
  • Pain points
  • Needs
  • A scala for different aspects of their personality between 0 and 100

User Stories

User stories

This is basically a simple issue tracker to identify the requirements of a digital product. A user story

  • belongs to a role or person.
  • belongs to a category.
  • has a goal.
  • has a reason.
  • can have details.
  • can have additional notes or questions.
  • can have todos.

User Empathy map

The User Empathy Map is an optional document for a User Persona and consists of the sections

  • Think & Feel
  • Hear
  • See
  • Say & Do
  • Pains
  • Gains

Some notes

As you can see, there can be a lot text entered. Most of the fields contain multiple list items. For this very exercise, we assume that each list item is not extracted into single database rows.